Source Naturals was created in 1982 by C.E.O. Ira Goldberg to develop health in people. At that time, the kind of nutritional formulations he envisioned for the maintenance of well-being and the development of life simply did not exist. The idea of combining many nutrients and herbs into one formulation, though common today, was then a rarity. Source Naturals was a pioneer in the Wellness Formula concept.